Restaurant Move Prompts Creative Re-use
Giant fish sculpture to become signage and public art
LaVecchia’s Steak and Seafood, an uptown restaurant, is relocating to the Hearst Tower. Known both for its fine food and fine art, it was hailed as an aquatic wonderland when it first opened in 1998 in the Bank of America Seventh Street parking deck. The new location will not support the extensive gallery of sculptures so, one of the largest sculptures, a centerpiece in the restaurant, will become LaVecchia’s new exterior sign. This nine foot long fish will be tethered to a large curved steel tube, simulating a trophy fish catch on a bent fishing rod. The sculpture will serve a dual purpose: cables from the street structure will also support a canvas awning leading to the restaurant entrance. The double-sided neon sign will be visible up and down 5th Street.
LaVecchias Signage Concept
